We believe there is a system to success.

System Beauty is the end-to-end logistics partner for beauty brands, from warehousing and fulfillment to custom packaging and kitting. We take on the operational complexity so our clients can focus on growth.

Our mission is to make fulfillment effortless. With careful handling, clear communication, and processes built to scale, we move your product from warehouse to doorstep simply, reliably, and exactly as you intended.

OUR VALUES

partners from start to finish

We work as an extension of your team, with design, kitting, and fulfillment under one roof, so your brand is carried through every step without hand-offs.

accuracy you can count on

The right item, in the right kit, in the right box, to the right place, and right on time.

built to scale

What works for 500 kits should work for 50,000. We set up processes and capacity that grow with you without losing quality.

clear communication

With your dedicated Brand Manager, you always know where your project stands, from production through delivery.

care in every detail

Whether it’s design support or handling orders, we care about the details, large or small, so you don’t have to.

always evolving

We stay ahead of the latest technology, materials, and services, so your brand always benefits from what’s next.

Meet the Team Behind the System

  • merrick rhodes

    CEO

  • jacob philliips

    CFO

  • makena rhodes

    COO

  • celeste adams

    VP OF DESIGN & PARTNERSHIPS

  • hugh charles

    HEAD OF OPERATIONS - DFW

  • rolo aldrete

    HEAD OF OPERATIONS - DFW

  • josh hicks

    HEAD OF OPERATIONS - SLC

  • josh kipp

    HEAD OF OPERATIONS - SLC

  • joseph vettoretti

    DIRECTOR OF FINANCE & STRATEGY

  • michelle landon

    SENIOR BRAND MANAGER - DFW

  • matt leonardo

    SENIOR BRAND MANAGER - DFW

  • corey jensen

    SENIOR BRAND MANAGER - SLC

  • joanna frey

    BRAND MANAGER - DFW

  • leo fitzwilliams

    BRAND MANAGER - DFW

  • sanket karanjekar

    ASSISTANT BRAND MANAGER

  • melissa ramirez

    HUMAN RESOURCES

  • franco alonso

    OPERATIONS MANAGER

  • preston rhodes

    OPERATIONS MANAGER

  • stephen smart

    SHIPPING & WAREHOUSE MANAGER - DFW

  • maria moreno

    ASSEMBLY MANAGER - DFW

  • dorian nelson

    RECEIVING MANAGER

  • ximena rangel

    SHIPPING MANAGER

  • elisavet cerda

    RETAIL FREIGHT MANAGER

  • vianey reyes

    PICKING & RETURNS MANAGER

A note from our founder…

“I know first-hand the challenges of introducing and growing a boutique brand in today’s saturated cosmetic market. Expectations abound from all –customers, employees, retailers – and fulfilling the needs and wants of all parties involved in the pursuit of success can suck the energy out of you.  Logistical roadblocks hinder growth and cause unnecessary frustrations during periods critical to brand expansion. Order fulfillment is the backbone of delivering sales to the market, an activity that should deliver without stress and worry that detracts from the critical activity of creating sales.

My mission in founding System Beauty was to create a ‘halfway home’ for brands building their place in the cosmetic market. System Beauty exists to ease the back end of the beauty business, freeing the time and energy (and eliminating any headache!) you need so that you can continue to create, innovate, and flourish.” 

–Mary Catherine Johnson, Founder